Research shows that when there is a robot that encourages risky behavior, most people do it without too much hesitation. This poses problems on the power of influence and suggestion by algorithms and artificial intelligences like Siri or Google Home.
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A critical sensory ethnography examines the sights, sounds, sensations and scent in Vegas Nights at the Casino de Montreal.
It sounds like common sense, but a study just confirmed that a horse racing bettor tends to walk away from betting if he lost the day before.
High stakes poker study reveals how people process information in many contexts.
If you’ve ever competed in Fantasy Sport and found yourself at the top of your league’s leaderboard at the end of the season, a new study from MIT suggests your performance, even away from...
Research shows that sound signals can make slot machines more appealing and create a feeling of elation in winning for players.